Branding
Students are introduced to the topic of branding in this instalment of David Baker’s Marketing series. Students read a text about different types of branding and listen to a conversation between a marketing manager and an intern about branding.
Related Files
Part 4: Branding
Audio
Related Resources
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Branding: Level 1: Lesson plan
Students are introduced to the topic of branding in this Intermediate-level lesson plan. In Worksheet A, students read a short text about different types of branding and complete activities focusing on comprehension and key vocabulary. In Worksheet B, students listen to a conversation between a marketing manager and an intern, practise note-taking and discuss well-known brands and their relevant success.
Level: Pre-intermediate, Intermediate Type: General lesson plan
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Branding: Level 2: Lesson plan
Students are introduced to the topic of branding in this Upper Intermediate-Advanced-level lesson plan. In Worksheet A, students read a short text about different types of branding and complete activities including word-building and a discussion about brand choices. In Worksheet B, students listen to a conversation between a marketing manager and an intern, study key marketing vocabulary and concepts, and design a new product with a distinct brand identity.
Level: Upper intermediate, Advanced Type: General lesson plan
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Readers' comments (6)
Anonymous | Thu, 26 Mar 2020 2:00 pm
Hello, is it possible to get the answer key for the intermediate worksheet? Many thanks
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Editor's comments
Hi,
The answer key is in the Teacher Notes for both levels. Hope this helps.
The onestopenglish team
Anonymous | Tue, 15 Oct 2019 11:05 am
Where can we get the recordings related to the part "listening comprehension"?
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Editor's comments
Hello,
Thank you for your comment. The recording can be found above, under 'related files'.
Best wishes,
The onesteopnglish team
Web Editor | Fri, 29 Jul 2016 11:40 am
Hi,
You can get the worksheets by clicking on the Branding Level 1 and Level 2 lesson plans located below Related resources.
Hope that helps.
Best wishes,
The onestopenglish team
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mdoane7 | Fri, 29 Jul 2016 4:36 am
Where to get the worksheets?
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Web Editor | Wed, 2 Dec 2015 4:08 pm
Hi there,
Thanks for your feedback. Could you please let us know what type of device you are using to listen to the recording (Mac/PC/iPad)? We have checked the recording and it plays the entire way through on a PC. However, recordings on onestopenglish are not currently tablet compatible so if you are playing it on a iPad, you will need to download it to iTunes first and the sync it to your device.
For more help on how to do this you can contact our customer support team on help@macmillan.com
Best wishes,
The onestopenglish team
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Anonymous | Tue, 1 Dec 2015 10:55 pm
The recording seems to stop partway and return to the beginning
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